Five Tips to Promote Your Book

Your book has taken a lot of hard work and determination to create. Now you need to apply those same qualities to marketing your book to give it the best possible chance to succeed. Here are 5 quick tips;

1. Remove Your Writer’s Hat

Writing a book is an artistic endeavour but publishing it is a business process. The marketing of your book is integral to the success of your self-publishing business project and it requires you to remove your writer’s hat and view your book as a product – not always easy! If you are uncomfortable with marketing your own book but cannot afford professional help, maybe a family member or friend who has confidence in this area could help you. Alternatively, you could contact the local University or TAFE about the possibility of a student from their Communications and Marketing course gaining work experience on a project to promote your book. Ensure that the responsibilities and remuneration are clear from the start – even if it is only 10 copies of the book!

2. Find a Champion

Be confident about your book when talking about it to people who have an interest in the subject matter and encourage them to mention it to others. Try and find a ‘champion’ for the book – your local librarian, hairdresser or teacher who will recommend your book to others by word of mouth. Once you have found a local champion, try and find a regional one then a national one

3. Create a Facebook Page for Your Book

By the end of 2010, Facebook was the largest social network in English speaking countries with 620 million visitors, a 51% increase on 2009. Indications are that this trend will continue, especially in the near future. Facebook provides users with an easy to use method of sharing their thoughts, likes and dislikes, photos and social commentary. Despite the use of high technology solutions to deliver these communications, the success of Facebook is based on the old-fashioned concept of community. It is this ‘tribal’ concept and the power of word-of-mouth recommendation which make it a powerful tool for people wishing to market their product or idea. Big business is getting behind the concept now but it is also a perfect medium for authors to build their own community to promote their book to.

4. Define Your Target Markets

Every author can imagine their book in someone’s hand – that is their dream and why they write. The vision of this ‘someone’ is the basis of the target market for the book. It is important to realise that there is always more than one market for your book and you should find at least two general markets and one specialist market. A general market is based on the direct purchaser whereas a specialist market may be more of an ‘influencer’ or an entity which may have a specific need for your book. These should then be ranked in order of importance so that your marketing efforts can be directed towards the most important market first

5. Create a Marketing Plan

I am often asked when you should start working on marketing a book and my answer is that ideally it should start before you even write a word. In fact you probably start the research for your marketing plan as you are writing your book. If writing fiction, you may have found details of a particular place, topic or person featured in your book; if non-fiction, you probably have expertise in a specific subject. In either case Self publishers marketing guideyou have already started to gather valuable data for your marketing plan and you should gather this information and put your thoughts down on paper. These will form the basis of the first step of your marketing process – research, and the results of your research will feed into your marketing plan.

My new book The Self-publisher’s Marketing Guide provides full details about creating a marketing plan for your book and access to a free downloadable marketing plan template. For further details about the book, visit

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