Marketing

The cover of a book is the first thing a reader sees. It is the initial introduction to your book. All too often the cover can make a difference to whether the reader picks it up or skims past it on the shelf. Your book cover is the single most important marketing tool for your book. Here I look at the front cover from the consumers point of view

Professional Development Courses from the Australian Society of Authors

Beginner Facebook and Twitter for Authors and Illustrators

Have you ever wondered what all the fuss over social media is about? If you’ve been considering setting up a Facebook or Twitter profile and want information about the benefits, this course is for you. You will come away with increased knowledge of social media tools and how Facebook and Twitter can help promote your work.

When was the last time you looked carefully at your author or book website or blog? Before the feel of a New Year disappears, it may be time for a look at your web site with “2012 eyes”

We've been big fans of Tania McCartney and the team at Kids' Book Review (KBR) for some time now. In case you are not aware of it, KBR is a 100% voluntary children’s literature and book review site that supports and features authors, illustrators and publishers Australia-wide and internationally.

A new website, Great Aussie Reads is promoting books by Australian authors with Australian themes. A great idea run by a couple of enthusiasts (I'll find out more about them and get back to you!) there are only a few books up but more to come.

Independent authors often complain that its hard to market their own books.

Writing a book is an artistic endeavour but publishing it is a business process.

Here is a quick snapshot of statistics for the major sites where you should be promoting your book.

We all know that many book review sites are still terribly snobby and behind the times regarding self-published books, accepting only “published” books.

Palmer Higgs assists its authors to increase sales of their books by directly marketing your book to libraries.

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